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Real Madrid’s Summer Transfer Plans Take Massive Hit After Sponsorship Deal Falls Through

​Spanish La Liga giants Actual Madrid have been dealt an enormous blow after a €400m naming rights deal for the Santiago Bernabeu has fallen via, based on Spanish outlet El Economista.  

Los Blancos had been granted a licence to redevelop their dwelling final week, with chiefs on the membership eager so as to add trendy amenities, together with a a state-of-the-art retractable roof.


The redevelopments had been to be financed partly by the most important naming rights contract in soccer historical past with Spanish oil and gasoline big Cespa.

Nonetheless, Cespa have now withdrawn their £350m provide, which was initially agreed to in 2014, as majority shareholders consider that the undertaking has been downscaled and the time frame ignored. 

Actual Madrid are actually trying to find a brand new sponsor, though it is unlikely that any provide will match Cespa’s, and the ensuing lack of funding could have a huge effect on how Florentino Perez conducts Los Blancos’ summer time enterprise.


Actual have been repeatedly linked with a report transfer for Spurs’ Harry Kane, however they may now need to promote earlier than they will purchase; Ronaldo, Benzema and Isco might all go away the Bernabeu in the summertime. 

Rumours began to unfold in December that Ronaldo was sad in Madrid, and consequent contract negotiations had been purported to begin someday in January with the 32-year-old searching for improved phrases. That now seems most unlikely, and the Portuguese worldwide could also be compelled to depart the membership in the summertime, as Los Blancos look in direction of future financial savings. 

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